CrownBet is back – and the timing couldn’t be better. As the autumn racing carnivals get underway across Victoria and New South Wales and the AFL and NRL seasons fire up, it’s prime time for fans and punters – and CrownBet is here to raise the stakes.

Betfair Pty Limited announced last year it was evolving to meet the changing needs of Australian wagering customers by introducing a new fixed odds product under the CrownBet brand. The move is in response to the changing preferences of Australian wagering customers. This strategic diversification complements the Betfair betting exchange, giving customers greater choice, value and innovation.

CrownBet customers will enjoy a fast, reliable betting app, an extensive suite of racing and sports markets, and a comprehensive range of responsible gambling tools designed to keep the experience safe and enjoyable.

Relaunching under the familiar brand, CrownBet will deliver a trusted and exciting wagering experience.

Betfair Pty Limited CEO, Amy Zavros, said: “We’re thrilled to bring CrownBet back to Australian punters at the most electrifying moment in the sporting calendar. With sophisticated tech, deep market coverage and the backing of one of the country’s most trusted entertainment brands, we’re setting a new benchmark for what a wagering experience should feel like.”

Crown Resorts CEO, David Tsai, said: “CrownBet is a familiar brand in the online wagering market. This exciting move aligns with Crown’s broader growth strategy – focusing on entertainment offerings and new revenue streams.”

BetMakers Technology Group is a leading provider of wagering technology and trading services and has delivered the end-to-end technology for CrownBet. The top tier platform will power fixed-odds online betting with precision and reliability, ensuring customers enjoy a seamless and competitive wagering experience.

Head to CrownBet for more.

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